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If we’re going to
ask people for money, it certainly helps if they think highly of
both your organization and its mission.
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Do they see your
mission as vital and valid?
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Are you
perceived as being successful at carrying out that mission?
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Has your
organization earned and maintained trust and respect?
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Have you been an
efficient steward of donations and resources?
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Do people know
enough about your organization to have formed any deeply
held opinions?
Trust, impact and
personal relationships were the most critical factors, with
celebrity involvement the least important:
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I
trust the NPO (Non-Profit Organization): 82 percent
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I have
seen the impact in my community: 81 percent
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Someone
I trust is involved in the NPO: 78 percent
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I
have a personal relationship with the NPO or someone there: 75
percent
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It
is easy and convenient for me to donate: 68 percent
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I
have an opportunity to get involved beyond donating money:
59 percent
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The
NPO is in the media or news often: 45 percent
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Celebrities
or companies that I admire support the NPO: 28 percent
TBG
will bring
precise
strategies based on our knowledge about you and what we know
works effectively and affectively:
Development funding:
Good to Better to Best which one
will you be? We seek to give you that hand up to be the best!
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Diagnosis of
your NPO
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Identity Goals
and Constraints
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Develop a clear
giving policy in receiving gifts
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Stakeholders
Bill of Rights policy
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Implement
systems of Communication, progress, expansion of new
stakeholders, tracking of all stakeholders (reporting,
thanking, enlisting volunteers).
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We start clear
initiatives that will bring life to your stakeholders,
strategic partnerships, corporate grants, revenue streams,
grant opportunities increased annual funding and endowments.
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Develop
Investment Policy of Endowment monies
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Multi-year
strategy for long term fruit
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Teamwork:
Working together in pursuit of a common goal.
Marketing and Communications:
A comprehensive standard is applied to: Website, Webzine,
Magazine,
Development Communications and Tools,
Coordinated collateral materials.
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Simplicity.
Find the essential core of an idea. Proverbs are a good
model because they are both simple and profound.
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Unexpectedness.
Surprise will grab their attention, but interest and passion
mixed with curiosity will hold it. Systematically open gaps
in their knowledge, and then fill those gaps with your
message. The surprise should be relevant to the message.
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Concreteness.
Explain ideas in terms of human actions, and sensory
information.
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Credibility.
Citing sources can be a great help, but sticky ideas carry
their own credentials.
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Emotions.
We can influence people to care about our ideas by getting
them to feel something.
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Stories.
Research shows that when we mentally rehearse a situation we
perform better when it actually comes. Hearing stories acts
as a form of rehearsal.
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Succinct
messages. Fuzzy communication kills best laid plans. Make
sure all of your materials follow the best principles used
in communication and marketing: effective word pictures,
charts that don’t lie, have a crisp fresh look and most
importantly grammar and spelling perfection!
Marketing/Communication SUCCESS
always sticks with your stakeholders!
Yours, looking beyond today!
Stephen
Stephen J. Higgins,
CEO, TBG
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